About Us

Beauty Secrets® was founded in 1995 with a simple mission – to provide high-quality, affordable nail products that make women feel beautiful. For over 25 years, we’ve been dedicated to creating innovative nail glues, polishes, and accessories that help women express their unique style.

Our Humble Beginnings

It all started in a small cosmetics lab in Los Angeles, where our founder Maria Gonzalez was working as a chemist. Maria had a passion for nail art and was always looking for long-lasting polishes and glues that didn’t smudge or peel off. But she found the products on the market at the time disappointingly unreliable.

Using her cosmetic chemistry expertise, Maria began developing her own formulas for nail glue and polish in her free time. Her goal was to create affordable, salon-quality products that were drip-proof and clog-free.

After months of painstaking research and testing, Maria finally perfected the formulas for what would become the first Beauty Secrets® nail glue and nail polish. Both products blew away anything else on the market in terms of shine, longevity, and ease of application.

Encouraged by the enthusiastic feedback from friends and family, Maria launched Beauty Secrets® out of her garage in 1995. Working nights and weekends alongside her husband Pablo, she hand-bottled her distinctive nail glue and nail polish to sell at local beauty supply shops.

Growth Through Quality

Word began to spread about the exceptional staying power and flawless look of Beauty Secrets® nail products. As demand grew, Maria brought on a few employees to help meet orders. She focused tirelessly on improving her nail glue formula, eventually patenting her innovative clog-free brush applicator design in 2001.

By 2003, Beauty Secrets® had expanded into a 5,000 square foot production facility. Maria worked closely with chemists to develop a wider range of nail polish colors and textures, while ensuring the same standards of vibrancy, durability, and shine. She also expanded the nail glue line with formulas tailored for acrylics, gels, and press-on nails.

As the company grew, Maria insisted on keeping production in California to closely oversee quality control. She cultivated relationships with local suppliers for high-grade materials and packaging. And she expanded her talented product development team to continue improving formulas and testing new ideas.

National Growth & Recognition

In 2007, major retailers like Walmart began taking notice of the Beauty Secrets® brand reputation. Maria worked to scale up production capabilities to meet the demand, while retaining her hands-on approach to quality. By partnering with retailers nationwide, Beauty Secrets® was able to bring salon-worthy nail glues and polishes to women across America.

Product reviews consistently praised the ease of use, brilliant shine, and incredible staying power of Beauty Secrets® polishes and glues. In 2010, Beauty Today magazine recognized Beauty Secrets® Nail Glue as the “Most Reliable Nail Glue” on the market – cementing our reputation for exceptional adhesion and clog-free application.

Continued Innovation

Over the years, Beauty Secrets® has expanded its catalog to include long-wear polishes, lacquers, powders, acrylics, gels, and more. But Maria’s original nail glue formula remains our cornerstone product. We are constantly researching ways to improve adhesion, shine, and ease of use.

In 2019, we revolutionized nail glue again with our patent-pending MaxHoldTM formula. This innovative glue provides salon-level staying power for up to 14 days for gels, acrylics, tips, and press-ons. The precision brush makes application easy and mess-free.

Beauty Secrets® continues to win over manicurists and nail art lovers with our comprehensive range of glues for every technique. Our glue formulations are rigorously tested to ensure the strongest bond without damage, peeling, or smudging.

Our Commitment to Quality

We take tremendous pride in making nail products that help every woman feel confident and beautiful. Maria Gonzales remains actively involved in operations, overseeing stringent quality control and testing.

We only use high-grade materials and ingredients in our nail glues and polishes. And all our products are rigorously tested for optimal shine, adhesion, and ease of use. We refuse to compromise on quality to reduce costs.

Our Customer Commitment

The women who use our products inspire us daily. We love hearing your stories, feedback, and nail art creations. Please keep sending pictures and suggestions to connect@the-beautysecrets.com.

We know you have a choice in nail products, and we are grateful you choose Beauty Secrets®. Thank you for being part of our community! We can’t wait to continue this journey with you and bring more innovation to the world of nails.

Shop our complete range of drip-proof, clog-free nail glues and long-wear nail polish at www.the-beautysecrets.com. We can’t wait to help you create your next beautiful manicure!